TRAVEL WITH JOY
An integrated campaign celebrating Aperol Spritz as the must drink cocktail for summer travellers in Europe
CLIENT
Campari
WORKED WITH
Ink
ROLE
Creative Director
The six-month campaign aimed to intimately partner the Aperol Spritz brand with summer travel throughout Europe, engaging travellers with relevant destination inspiration.
Our multi-touchpoint strategy encompassed web, social, and experiential activations, all designed to educate and inform about Aperol while driving sales across Europe, particularly onboard easyJet flights and in duty-free. By intertwining the Aperol Spritz experience with the joys of summer travel, we positioned the brand as a must-have companion for European adventures.
The six-month campaign aimed to intimately partner the Aperol Spritz brand with summer travel throughout Europe, engaging travellers with relevant destination inspiration.
Our multi-touchpoint strategy encompassed web, social, and experiential activations, all designed to educate and inform about Aperol while driving sales across Europe, particularly onboard easyJet flights and in duty-free. By intertwining the Aperol Spritz experience with the joys of summer travel, we positioned the brand as a must-have companion for European adventures.
The six-month campaign aimed to intimately partner the Aperol Spritz brand with summer travel throughout Europe, engaging travellers with relevant destination inspiration.
Our multi-touchpoint strategy encompassed web, social, and experiential activations, all designed to educate and inform about Aperol while driving sales across Europe, particularly onboard easyJet flights and in duty-free. By intertwining the Aperol Spritz experience with the joys of summer travel, we positioned the brand as a must-have companion for European adventures.
We crafted a tailored campaign that delivered the Aperol Spritz message through four distinct touchpoints: pre-booking, pre-flight, in-airport, and in-destination. Targeted social inspiration ads, a content rich branded microsite, and experiential airport activations ensured the campaign reached travellers at every stage. The online hub offered relevant, specific destination guides, bar recommendations, quirky brand insights, and exclusive offers, seamlessly connecting the brand with summer travel excitement across Europe.
The campaign was a resounding success, with over 109k microsite visits, +73k social click-throughs, and an almost 8% brand uplift. Sales of Aperol Spritz saw double-digit growth, An extra 800 uniques bar visits were tracked throughout Europe, and the campaign was repeated the following year. The efforts earned two awards at the TFWA World Exhibition, and solidified Aperol Spritz as a perfect summer staple.
CLIENT
Campari
WORKED WITH
Ink
ROLE
Creative Director