TRAVEL WITH JOY
An integrated campaign celebrating Aperol Spritz as the must drink cocktail for summer travellers in Europe
CLIENT
Campari
WORKED WITH
Ink
ROLE
Creative Director
The six-month campaign aimed to intimately partner the Aperol Spritz brand with summer travel throughout Europe, engaging travellers with relevant destination inspiration.
Our multi-touchpoint strategy encompassed web, social, and experiential activations, all designed to educate and inform about Aperol while driving sales across Europe, particularly onboard easyJet flights and in duty-free. By intertwining the Aperol Spritz experience with the joys of summer travel, we positioned the brand as a must-have companion for European adventures.
CLIENT
Campari
WORKED WITH
Ink
ROLE
Creative Director
The six-month campaign aimed to intimately partner the Aperol Spritz brand with summer travel throughout Europe, engaging travellers with relevant destination inspiration.
Our multi-touchpoint strategy encompassed web, social, and experiential activations, all designed to educate and inform about Aperol while driving sales across Europe, particularly onboard easyJet flights and in duty-free. By intertwining the Aperol Spritz experience with the joys of summer travel, we positioned the brand as a must-have companion for European adventures.
We crafted a tailored campaign that delivered the Aperol Spritz message through four distinct touchpoints: pre-booking, pre-flight, in-airport, and in-destination. Targeted social inspiration ads, a content rich branded microsite, and experiential airport activations ensured the campaign reached travellers at every stage. The online hub offered relevant, specific destination guides, bar recommendations, quirky brand insights, and exclusive offers, seamlessly connecting the brand with summer travel excitement across Europe.
We crafted a tailored campaign that delivered the Aperol Spritz message at four key touchpoints: pre-booking, pre-flight, in-airport, and on arrival. A branded microsite, targeted social ads, and experiential airport activations ensured the campaign reached travellers at every stage. The content hub offered destination guides, bar recommendations, and exclusive offers, seamlessly connecting the brand with summer travel excitement.
The campaign was a resounding success, with over 109k microsite visits, +73k social click-throughs, and an almost 8% brand uplift. Sales of Aperol Spritz saw double-digit growth, An extra 800 uniques bar visits were tracked throughout Europe, and the campaign was repeated the following year. The efforts earned two awards at the TFWA World Exhibition, and solidified Aperol Spritz as a perfect summer staple.
The campaign was a resounding success, with over 109k microsite visits, 73.7k social click-throughs, and a 7.63% brand uplift. Sales of Aperol Spritz saw double-digit growth, and the campaign was repeated the following year. The effort earned two awards at the TFWA World Exhibition, solidifying Aperol Spritz as a summer staple.
A digital and experiential campaign that perfectly paired Aperol Spritz with summer travel, driving brand awareness and sales.
In a competitive market, Aperol Spritz needed to stand out as the ultimate summer drink across Europe. The challenge was to create a multi-touchpoint campaign that not only engaged travellers but also connected them to the brand from flight booking to sipping their first Spritz at their destination, all while aligning with easyJet’s brand values.